With an estimated over 100 million listeners in the U.S, yourpodcast has huge potential in terms of reaching new customers. (Source: Edison Research 2020)
Your podcast is an owned media channel where you can control your brand’s messaging and position your business strategically
When your audience subscribes to your show, they are opting in to hear from you and watch you on a regular basis
By starting a podcast and releasing episodes on a consistentschedule, you can:
Stay at the top of your customers’ minds
Stay stand out from the competition
Build Stay stand out from the competition a level of brand loyalty that deepens over time.
Podcasts Are Personal.
Podcasting is an intimate medium.
By speaking directly to your customers, you’recommunicating with them in a powerful and personal way.
In contrast to traditional marketing channels, which are often carefully curated, podcasts tend to be more casual and unfiltered.
The voice you lend to your podcast adds a humanelement to your business and will give listeners asense of the personality behind your brand.
Podcasts Build Authority.
Your podcast is a platform to speak about yourindustry, highlighting the unique knowledge and passion you bring to your business.
Start a podcast about a topic you know a lotabout, and you will begin to establish yourselfas an expert in your field and attract newcustomers.
Podcasts Dig Deeper.
The majority of marketing channels provide an influx of information in whichbrands compete by offering short forms of content.
Podcasts, on the other hand, provide an opportunity to present longer-formcontent that conveys a deeper message.
Podcasts are a chance to showcase your expertise and dig further into the storyof your brand in a way that other formats can’t accommodate.
Podcasts aren’t constrained by character counts.
Give listeners a behind-the-scenes look into upcoming launches or let them theintricate details of a particular product.
Do you have a special project you're working on? Show off your business andtell your listeners the whole story. Tuning in every week to your podcast willallow your audience to enjoy the exclusive content you provide.
Podcasts Create Community.
Most fans of podcasts are not casual fans.
Of those who start a podcast episode, 80% listen to all ormost of it.
Podcast enthusiasts devote a lot more time listening toyour voice in a podcast or watching you online than theywill reading your words on a website.
Your brand will benefit from this dedication when theyturn into customers.
Use your listeners as a source of customer feedback thatyou can use to improve your business. The effort you putinto your community pays off as brand affinity and loyalcustomers.
Podcasts Grow Your Network.
Meet whoever you want to meet.
Your podcast grants you the equivalent to a press pass, which gives you the ability to meet virtually anyone and grow B2B relationships with influential thought leaders in your industry.
Expand your network by interviewing influencial guests.
When the guest you have shares your show to their pages, they give your brand an advertisement, allowing you to reach and gain loyal fans from their audience.
Your show allows you to network and build relationships with:
Your next client or customer
Your next referral partner
Your next top-performing sales agent or team member